As you know, we live in a market economy. Any attempt to buy something by paying less than the market price for a good or service results in a shortage or just plain no-takers. The alternative to making a better offer is to go to a slightly different market where your price may be accepted.
The obvious choice is to consider lowering quality, which tends to reduce price. In the case of transit drivers this may not be feasible to do on paper due to government regulations. Changing the paper is always a possibility but that takes a lot of work and creativity.
I have been proposing several recruiting strategies that appeal to niche markets. These will take a lot of effort and any one strategy won’t be very productive. The likely result of not changing our bus driver hiring practices will be canceled routes due to staff shortage.
The regular meetings of the Lake Transit Authority is a good first stop to make recruiting suggestions. In recent meetings I have suggested implementing a two year internship program that would enhance drivers employability for other jobs. The over 55 market is already well represented in driver ranks but we need to outreach to those who have given up in an otherwise disinterested market for older workers.
As the situation gets more desperate I have recommended raiding Napa for bus drivers with materials showing that the lower pay in Lake County would be offset by cheaper housing prices. Tighter definitions of background checks would allow expungement assistance by an auxiliary group. Many crimes would still be beyond expungement.
In a more innovative vein, we could hire a flex person with the guarantee of full time status after one year of reliable service. We could also take a big gulp of reality and acknowledge that many people need two part time jobs to survive but its hard to coordinate work schedules. The offer of a negotiated, fixed schedule would pull in a couple drivers who already have a part time job. And yes, flexibility needs would limit the number of fixed schedule drivers possible.
Another barrier to hiring two-job people is scheduling for only a few hours nearly every day. We have lost several quality people due to this practice. This reduces the chances of going to another job on those days. It would be more attractive to driver applicants to offer full day scheduling to accommodate work at other jobs on other days.
These measures require ongoing staff time and thinking outside the employment box. But another obvious step to recruiting does not. There needs to be a more effective job listing in CalJobs, the interlinked goto job board maintained by EDD. However the Paratransit notice for drivers is not optimized for keywords like “driver” or “bus” or “bus driver.” A short list of Clearlake “driver” jobs does not include our bus driver position. Job openings at the Lake County site only pop up in a complete dump of all job openings within 10 miles of the bus yard. Most people will not wade through pages of irrelevant listings.
The text of this elusive job notice could be rewritten also. Remember, qualified applicants are not lined up outside the door. If the pay offered is not top tier you need to sell the job to applicant buyers. There seems to be resistance to making effective pitches to potential drivers. Maybe someone who understands how the market system works needs to take over the driver recruiting job.