Since the late 1970’s the principle electronic public media has been channels on cable TV. But they were an option that most cable franchisers did not ask for, according to a survey by the Alliance for Community Media. From the beginning the goal has been to allow local content from the public without social or political considerations. Other alternate media included underground newspapers, low power community radio, public broadcasting tv and Pacifica Radio.
By the late 1980’s political and economic changes shifted the relevance of various alternative and public media. The financing of public broadcasting, as opposed to public access, became dominated by corporate sponsors. In the 90’s the internet gradually replaced much alternative print media. Even though video options on the internet increasingly replaced cable video the internet itself never provided much community centered media. The internet was better at dispersing media than connecting people, especially in community. Those communities that used the cable public access option still had a better source of local and public media. Cable use was declining but so was print media, which kept cable public access relevant.
From the beginning, political entities in and out of government occasionally tried to censor legal content on public access channels, which enjoy the legal status of a “designated public forum.” Over time a number of political and economic innovations sucked money away from the public sectors and transferred it to commercial entities. Local government budgets became tight and the perceived essential services were going to be fulfilled first even if other functions could survive on a pittance. At the extreme, there are several problems with this reasoning as well as a couple of solutions.
Not all public access channels were well funded. Many did not receive any general fund money or an entitled part of the cable franchise fee. Public support often consisted of free rent in an unused part of a public facility. This was the case in Lake County. TV8 was a single channel access station created by a provision in the city of Clearlake’s cable franchise. There was never any intention to turn over day to day operations to a qualified non profit. It was bounced around from one public space to another. It was financed solely by a $5400 per year Distance Learning Program fee charged to Yuba College. Even though it was never a budget burden this did not prevent the most egregious violations of civil liberties by government authorities who locked out volunteers under flimsy pretenses.
The bottom line is that there is a critical need for an independent, public, and local media if communities are going to be vibrant and inclusive. But the technology and funding are going to have to change. If public media advocates step forward to make the transition then politicians need to help the transition to the next step forward in community media. Especially since it won’t cost much.
The Alliance for Community Media has been working to make the the technical transformation of public access from a cable dependent media to internet based platforms where existing cable access channels will become “nodes” of local content. The internet is now more accessible to more people than cable tv. Many subscribers have switched to satellite tv where public access is not an option. A media platform or portal could be an upgraded blog site. The Premium version of WordPress costs $8.25 per month.
Linked videos on the public platform could be stored on YouTube, Vimeo, or Archive.org. Each “division” of this new local media platform will have its own page on the platform. Probably these separate pages would be edited by non profits with the homepage edited by the sites overall administrator. The three public access stations in Mendocino and the one in Trinity are owned by non profits. My own non profit which is currently parked is Cache Creek Performance. I naively intended it to operateTV8. There are several low cost live streaming services that charge by the month or data use to make local media more of a real time experience.
With many production programs being usable on a good laptop, the only resource missing is space for a studio. This is where thinking outside the box is critical. Why pay rent on space that is not used most of the time? If lighting and sound equipment can be put in portable packages, a studio can be anywhere – meeting rooms, restaurant stages, coffee shops, churches, government chambers. I’ve used them all. And let’s not forget the great big outdoors. There are schools with small performance areas open to the public (Lower Lake High School) as well as non profits who might like to trade temporary shooting space for publicity.
How do you make the public aware that this is the new goto public media? First, everyone on the site needs to plug the site and everyone else on it while they still can. Second, sponsor or cosponsor events and contests. Obviously the first contest should be “The Best Name for This Platform” contest. I would be interested in sponsoring a new type of Slam Poetry competition, especially if I could get Mendocino’s Poet Laureate Michael Riedell on board. There are clubs who are always looking for speakers. We need to speak to them. When something new happens on the platform, such as its initial formation, we need to send out press releases.
What can local government do to help transition to the new public media? They can make a commitment to the future. Rather than simply let declining public access channels crash and burn a positive response would go something like: “The days of paying for centralized facilities along with technical staff are coming to an end. We will work with a broad base of media advocates by providing an insurance umbrella, offering more use of public buildings for media functions, especially for storage of valuable equipment, and establishing a jack location for existing public access channels to link to the new platform.” The future is only scary if you do not prepare for it.